Updated: January 2007

About NPD

The NPD Group, Inc. and its corporate affiliates ('NPD') provide consumer and retail information and insights for a wide range of industries. We have been a leader in market research for over 35 years. Our clients encompass over 1,400 businesses, including many Fortune 500 companies. NPD Online Research is the division of NPD that gathers the valuable opinions of consumers worldwide through online surveys.

NPD's Commitment To Your Privacy

NPD respects your privacy and protects your personally identifiable information:

• NPD will not share your e-mail address without your knowledge (as described in this policy).
• NPD does not 'spam'. The only e-mail communication you will receive from us as a result of your registration will be for legitimate business purposes associated with your panel membership.
• Demographic data (e.g. household size, date of birth, income level) is collected to ensure that we send you surveys relevant to your lifestyle and interests. It is grouped together with other panelists? data for statistical and classification purposes, and is not shared, sold or reviewed on an individual basis.
• Your individual survey responses are kept confidential by grouping them together with those of other panelists and using them only in summary form.
• Membership on our online panel is free and NPD will never ask you to buy anything. Your participation helps our clients develop and refine consumer products.
• Participation on our online panel is voluntary. If you choose to unsubscribe at any time, we will respect your decision unconditionally.

In this privacy statement, we describe our privacy practices, including how we collect, protect and use your personally identifiable information. By becoming a Member of our panel, you accept these practices.

NPD and TRUSTe

The NPD Group is a certified licensee of the TRUSTe Privacy Seal Program. TRUSTe is an independent, nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world. This privacy statement covers the site www.npdor.com and the site www.sweepland.com. Because we want to further demonstrate our commitment to our users? privacy, we have agreed to disclose our privacy practices and have them reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this statement, you should first contact Janet Hall, Research Director, via mail at NPD Online Research, P.O. Box 9352 Uniondale, NY 11533 or via e-mail at janet_hall@npdor.com. If you do not receive acknowledgment of your inquiry or it is not satisfactorily addressed, you should then contact TRUSTe through the TRUSTe Watchdog Dispute Resolution Process (http://www.truste.org/consumers/watchdog_complaint.php). TRUSTe will serve as a liaison to resolve users? concerns. However, please understand that the TRUSTe Privacy Program covers only information that is collected through this web site, and does not cover information that may be collected through software downloaded from this site.

We may from time to time change our privacy practices, but will notify you directly if we materially change the way that we use your personally identifiable information. Please see Notification of Changes below for more details.

MEMBERSHIP

Information Collected During Registration

In order to become a Member, participate in surveys and access certain portions of the NPD Online Research web site, you must first complete our Member registration process. This requires you to select a password and give us contact information (e.g. e-mail address) and demographic information (e.g. zip/postal code, date of birth, income level). You may also be required to provide information concerning other relevant topics (e.g. your computer type and information about your Web usage, personal interests, etc). NPD does not collect your name and mailing address during our registration process. After you register for the NPDOR Panel, US Panelists will be given the opportunity to join SweepLand, our fee-free Sweepstakes program where you earn points for completing eligible surveys and can use those points as entries into sweepstakes on www.sweepland.com. An NPDOR panelist must complete a one-time SweepLand registration in order to activate their SweepLand account. SweepLand registration information, including your name and mailing address, is collected solely to ensure that we can deliver prizes to sweepstakes winners and to keep members informed of SweepLand program updates / happenings. You do not have to join SweepLand to be a member of the NPDOR panel.

Your contact information is used to send you a welcome e-mail when you register, to notify you when there is a survey available, or for Member communications (for example, Sweepstakes Winners, birthday wishes or Member newsletters).

Demographic data is collected to ensure that we send you surveys relevant to your lifestyle and interests. It is used only for statistical and classification purposes in aggregated or summary form (grouped together with other panelists? data) and is NOT shared or sold on an individual basis.

We do not knowingly collect personally identifiable information from users who are under the age of 13.

At registration and in each communication with you thereafter, you may opt-out of receiving future surveys and mailings; see How To Unsubscribe below.

Correcting/Updating Your Information

We encourage our Members to keep their information as up-to-date as possible. To change your e-mail address, Member name, password, or make changes to the demographic and other profile information you provided during the registration process, please visit: http://www.npdor.com and log in. Once you log in, please visit "Change My Info". If you are a SweepLand member, you may change your name, mailing address and e-mail preferences by visiting www.sweepland.com. Then, after logging in, please click on 'My Account'.

Sharing Your Personally Identifiable Information

NPD aggregates (groups) the survey information it collects from all responding panelists and uses that aggregated information in its business.

Personally identifiable information means any information that may be used to identify you, such as your name, phone number, e-mail address, or mailing address. NPD will not disclose your personally identifiable information to any third party unless you consent in advance, or for any of the following reasons:

1. to allow service providers (agents) retained by us to perform panel-related services on our behalf (e.g. sweepstakes program management and fulfillment). These service providers receive this information on a strictly limited, confidential basis; they are required to keep the information confidential and to use it only for the purposes of providing the services that we have asked them to perform;



2. to comply with law, governmental requirement or legal process;



3. to protect our property and legal rights, including those of our partners and customers, when we believe that they are, or are at risk of, being misappropriated, interfered with, or injured; and



4. to facilitate co-sponsored surveys with strategic partners bound by this Privacy Policy.

In the event of the acquisition of NPD, or substantially all of its assets relating to NPD Online Research or its online survey business, the information we have collected from you will be among the acquired assets. Such information will remain subject to restrictions no less stringent than permitted under the Privacy Policy in effect at that time.

Member Surveys

NPD surveys collect a wide variety of information on a diverse range of current topics. Your participation in our surveys is always voluntary. However, once you have submitted survey responses to NPD, those responses cannot be recalled or altered. The information collected through NPD's surveys is used only for statistical and classification purposes in aggregated or summary form and is NOT shared, sold or used on an individual basis. The information we collect is stored and processed in our data processing facility, which is currently located in New York, U.S.A.

Sweepstakes and Rewards

Panelists who are legal residents of the 50 United States (and the District of Columbia) and 13 years or older at the time of enrollment are eligible to join SweepLand, NPDOR's fee-free Sweepstakes program where panelists earn points for completing eligible surveys and can use those points as entries into sweepstakes on www.sweepland.com. A NPDOR panelist must complete a one-time SweepLand registration in order to activate their SweepLand account. SweepLand registration information, including your name and mailing address, is collected solely to ensure that we can deliver prizes to sweepstakes winners and to keep members informed of SweepLand program updates / happenings. SweepLand membership is not required to be a member of the NPDOR panel.
For complete SweepLand Terms and Conditions, please click here.

By responding to a survey which includes a sweepstakes offer, or by enrolling in SweepLand, you agree to let NPD share your contact information (e-mail address) with an independent third-party sweepstakes administrator. Your contact information is used by the administrator only to let you know if you have won a sweepstakes or to communicate program information. To receive your prize, you will be required to submit and/or verify certain information to the administrator (e.g. name and mailing address). This information is used only to mail your prize to you. When claiming prizes, winners also complete an online affidavit, which gives NPD permission to post winners? names and state or country of residence.

NPD may also from time to time offer you the opportunity to claim cash rewards or other incentives for completed surveys. To receive your reward, you may be required to submit and/or verify certain information (e.g. name and mailing address) to an independent third-party administrator, so it may provide your reward to you.

Refer A Friend

If a Member elects to use our referral service for informing friends about NPD Online Research, we ask for the Member's name and the names and e-mail addresses of the friends who the Member would like to notify. Our system uses this information to generate an e-mail from the Member to each of the friends; the information is not retained by NPD or used for any other reason.

TECHNICAL PRIVACY AND SECURITY

Cookies

A cookie is a piece of information that web sites commonly transfer to the computer that is browsing that web site in order to be able to improve the user's experience. NPDOR.com and SweepLand.com use browser cookies to maintain information about use of our web site. These cookies are primarily for our Members? convenience ? for example, they maintain information about the current survey session and record Members? personal language preferences for viewing the site. They contain absolutely no personal or confidential information. Users of NPDOR.com and SweepLand.com may reject or delete our cookies and still use the web site, although in a restricted fashion.

Log Files

Our server log, which records all transactions and the IP addresses that request them, is used to monitor traffic flow on our web site in order to manage it more effectively and resolve technical problems related to the web site's operation. Log file information is not linked to personally identifiable information.

Security Measures

NPD and its agents employ physical, electronic and managerial protections and procedures to help prevent unauthorized access to or disclosure or loss of the data NPD collects on the web site and through its NPD Online Research surveys. The data is stored on secure servers, and only specific, authorized employees of NPD and its agents have access to non-aggregated data. These employees work on password-protected computers and are subject to NPD's confidentiality policies and procedures. If you have any questions concerning the steps taken by NPD to protect the security of the data you provide to us, please contact us. See Contacting NPD below.

HOW TO UNSUBSCRIBE

Registration on our site and participation in our online surveys is voluntary. You can elect to remove your e-mail address from our mailing list at any time. Once it has been removed, you will no longer receive surveys or communications from us, or be entered in, or be eligible for, future Member sweepstakes. To unsubscribe, please log in at: http://www.npdor.com and visit "Change My Info". On the "Change My Info" page, click on "Unsubscribe" and follow the instructions. Please keep in mind that it may take up to ten business days to complete this process. To cancel your SweepLand membership, but remain an NPDOR panelist, please visit www.sweepland.com. Then, after logging in, please click on 'My Account'.

NOTIFICATION OF CHANGES

We reserve the right to modify this policy at any time, but rest assured, if the change involves how we disclose your personally identifiable information, we will notify you in advance, to your e-mail address on record. For any other material changes to our privacy policy, we will post a prominent notice on the NPD Online Research Home Page (http://www.npdor.com) for 30 days. If you decide to unsubscribe from our survey panel as a result of any changes to the privacy policy, we will respect your decision unconditionally.

CONTACTING NPD

If you have any questions about our privacy practices or this web site, you can contact:

Janet Hall
Research Director
NPD Online Research
900 West Shore Road
Port Washington, NY 11050
USA
janet_hall@npdor.com