NPD Online Research - Making your opinions count

If you’re curious about our survey results, check the Survey Sez page for a sampling of survey results!

Home / About NPD

The NPD Group provides consumer and retail information and insights for a wide range of industries. We’ve been at it since 1967, and we’re considered the gold standard for market research in each industry we track. More than 1,400 manufacturers and retailers rely on NPD information to help them make successful business decisions.

How do you fit in?

If you’re already an NPD Online Research (NPDOR) panelist or if you decide to join our growing community of consumer panelists, you’ll complete quick, fun online surveys telling us what you think about the products you buy, the services you use, the places you shop and more. We compile information from panelists like you to provide many of the world’s biggest companies with valuable insight into what is selling, where, to whom and why.

NPD tracks many industries, so whether the surveys you receive are about fast food or footwear, video games or vacuums, we’re interested in what you think. Your opinions count!

Here’s a look at the industries NPD covers:

Apparel Appliances Automotive Beauty Cellular Consumer Electronics Food and Beverage Foodservice Footwear	Home Improvement Home Textiles Housewares Imaging Information Technology Music Software Toys Video Games