If you are the parent or guardian of a teen who’s interested in participating in NPD Online Research surveys, we want you to know we respect your need to understand who we are and what we do as you take an active interest in your teen’s Internet use. If you are a member of our consumer panel, we hope you’ll encourage teens in your household to join, too!

NPD Online Research surveys, which teens and adults complete online, are fun, completely free of charge and require little time. Our consumer panelists – adults and teens alike – tell us they enjoy being part of our research community. They look forward to participating in varied surveys and gain a sense of satisfaction knowing top companies value their opinions.

The privacy of every NPD Online Research member is extremely important to us – we will never sell or share members’ e-mail addresses with anyone. Demographic and other profile information provided during our Member Profile Survey and registration process is used only for statistical and classification purposes on an aggregated basis, (which means we combine each panelist’s information into similar groupings) and is NEVER shared on an individual basis. We do not knowingly collect personally identifiable information from users who are under the age of 13.

The NPD Group is a respected market research firm with nearly 40 years’ experience in helping top companies understand consumers. We are active members of many reputable market research and business organizations, including the Advertising and Research Foundation (ARF), Council for Marketing and Opinion Research (CMOR), Council of American Survey Research Organizations (CASRO) and the Better Business Bureau. Our Web site has received the TrustE Seal of Approval.

Want to know more?

• To view our Privacy Policy page, please visit www.npdor.com/privacy.asp.
• To find out more about The NPD Group, Inc., please click here or visit our corporate Web site at www.npd.com.
• You also may contact us at any time by e-mailing Janet Hall, should you have questions about your teen’s participation in our market research.

Is your teen ready to join? Click here to begin the registration process!